21 Dec '11, 12pm

Ten Words. Ten Trends for 2011.

Ten Words. Ten Trends for 2011.

But 2011 is a watermark year for this reason: big business finally (and in some cases, reluctantly) embracing it. Look at car sharing. Industry leader Zipcar (which became profitable for the first time in 2011) began a partnership with Ford on US college campuses, while Volkswagen and BMW announced plans for their own car-sharing schemes. Meanwhile, General Motors made an even more ambitious entry to the space, partnering with peer-to-peer car-sharing company RelayRides to let drivers rent out their cars by the hour. Witness also the Common Threads Initiative , launched by eBay and Patagonia, which asks customers to not buy something if they don’t need it, and if they do buy, to repair what breaks, and resell their old items. Even Amazon’s decision to allow Kindle users to loan books to friends and family is an example of businesses beginning to get more comfortable with a...

Full article: http://www.sustainability.com/blog/ten-words-ten-trends-f...

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