21 Dec '11, 1pm

California Wine Industry to Get Green Performance Metrics

California Wine Industry to Get Green Performance Metrics

What's the carbon footprint of California's wine industry? A new initiative aims to find out, along with the industry averages for water, energy and nitrogen use of the state's mammoth wine industry, which is responsible for 90 percent of U.S. wine production. The California Sustainable Winegrowing Alliance (CSWA) has introduced a set of new performance metrics to help wineries and grape growers measure and communicate their environmental impacts. Pilot testing of the metrics will begin in the spring, and ultimately, the data will help the CSWA establish industry baselines and set future reduction targets. "First and foremost, we hope they become a useful tool to help wineries and vineyards focus their efforts on continuous improvement," said CSWA Executive Director Allison Jordan. "Our mantra has been, "You can't manage what you don't measure." In a phone interview last w...

Full article: http://www.greenbiz.com/blog/2011/12/21/california-wine-i...

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