21 Dec '11, 2am

Five Years After Banning Outdoor Ads, Brazil's Largest City Is More Vibrant Than Ever

Five Years After Banning Outdoor Ads, Brazil's Largest City Is More Vibrant Than Ever

Five Years After Banning Outdoor Ads, Brazil's Largest City Is More Vibrant Than Ever Imagine a city of 11 million inhabitants stripped of all its advertising. It’s nearly impossible when the clutter and color of our current urban landscapes seem inextricably entwined with the golden arches of McDonald’s or the deep reds of Coca-Cola. Yet for the residents of São Paulo, Brazil, this doesn’t require imagination: city dwellers simply have to walk down the street and look around to see a city devoid of advertisements. In September 2006, São Paulo’s populist mayor, Gilberto Kassab, passed the so-called “Clean City Law," outlawing the use of all outdoor advertisements, including on billboards, transit, and in front of stores. Before being enacted, the law triggered grave alarm among city businesses and other economic constituents. Critics worried that the advertising ban would ...

Full article: http://www.newdream.org/resources/sao-paolo-ad-ban

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