20 Dec '11, 12pm

Will 2012 be the year corporations start to really question capitalism? @forum4thefuture thinks so.

I received an email today from the UK-based Forum for the Future . It outlined the key trends to watch out for in 2012 . From anger over rising energy prices to a continued growth of peer-to-peer sharing and collaborative consumption , there was plenty of familiar territory for TreeHugger readers. But one prediction caught my eye in particular. Corporations will, says the Forum, begin to question capitalism as we know it: Paul Polman, CEO at Unilever, has publicly said he wants an equitable, sustainable capitalism. Iain Cheshire of Kingfisher is talking about a paradigm shift. Even the Harvard Business Review has called on CEOs to “fix the system”. From our own conversations with business leaders, we know that some are privately questioning the basic model of individualistic consumption. The Occupy movement is the popular version. They have been painted as anti-capitalist ...

Full article: http://www.treehugger.com/green-investments/will-corporat...

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