20 Dec '11, 12pm

Ads makes us 'more individualistic' and less concerned about planet, @the_ecologist writes #environmentnetwork

As the days remaining until Christmas dwindle, the pressure to purchase more consumer goods is palpable on the high street. With the average UK consumer already exposed to 500-1,000 adverts per day, Christmas advertising only furthers the message that we must purchase gifts to show our love to friends and family. However, according to a report by WWF-UK and the Public Interest Research Centre (PIRC) , that kind of advertising not only empties our wallets, but also has a significant effect both on the decisions we make and on how we choose to spend our time. ‘[There exists] a work-spend cycle whereby advertising heightens the expectations about the acceptable material standard of living, leading people to work longer hours in order to attain a disposable income that allows them to meet those expectations,’ the report explains. Consumption and status Central to the report is...

Full article: http://www.theecologist.org/News/news_analysis/1170861/ad...

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