19 Dec '11, 7pm

Europe Launches Eco-innovation Action Plan

Europe Launches Eco-innovation Action Plan

Eco-innovation is crucial to delivering the Europe 2020 strategy for smart, sustainable and inclusive growth states a new Eco-Innovation Action Plan formally launched today by the European Union. The new Eco-Innovation Action Plan (EcoAP) seeks to boost innovation that reduces pressure on the environment, and bridge the gap between innovation and the market. Eco-friendly technologies are good for business and help create new jobs, so eco-innovation is crucial to the economic competitiveness of Europe. The EcoAP is one of the commitments of the Innovation Union Flagship Initiative, building on the 2004 Environmental Technologies Action Plan (ETAP) . It expands the focus from green technologies to the broader concept of eco-innovation, targeting specific bottlenecks, challenges and opportunities for achieving environmental objectives through innovation. The EcoAP includes ac...

Full article: http://www.greenbiz.com/news/2011/12/19/europe-launches-e...

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