19 Dec '11, 6pm

The Ups and Downs of Social Media for Sustainability

The Ups and Downs of Social Media for Sustainability

Great article and I believe, very valid conclusions. Particularly in regard to Twitter, which has clearly become the standard bearer for social media communications. I recently heard someone say that their twitter feed has replaced their morning news as they get all the relevant and important news they need from twitter. I also saw a wonderful presentation last summer by Erin Schrode, who eloquently detailed the relationship between social media, brands and millenials... very powerful. My one comment would be in regard to Linkedin, which I have found great value from. I have developed great professional friendships, expanded my network, had critical questions answered, and found important news all from my linkedin profile. For me, Linkedin provides the balance you are seeking with Facebook, it is a professional Facebook that offers a great means of building up your profess...

Full article: http://www.greenbiz.com/blog/2011/12/19/ups-and-downs-soc...

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