19 Dec '11, 12pm

For Green Groups, a Shift in Tactics

In the Sunday Review, I wrote about the generational leadership change that big environmental groups are undergoing and how it is affecting their strategies. Several leaders and observers I interviewed noted that in an Occupy Wall Street era, some people have little patience for the notion of courting corporations and policymakers to seek their cooperation. They want to apply direct pressure. One group that seems to be effectively harnessing this sentiment is Greenpeace International . Greenpeace, perhaps best known for stunts on the high seas related to its anti-whaling and other campaigns, has recently had some success with public relations efforts waged largely on the Internet to press corporations to adopt more environmentally friendly practices. Through its Green My Apple campaign, centered on a mock Web site, the group persuaded Apple to use less toxic material in it...

Full article: http://green.blogs.nytimes.com/2011/12/19/for-green-group...

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Green Blog: For Green Groups, a Shift in Tactic...

green.blogs.nytimes.com 19 Dec '11, 12pm

In the Sunday Review, I wrote about the generational leadership change that big environmental groups are undergoing and ho...

For Green Groups, a Shift in Tactics

green.blogs.nytimes.com 19 Dec '11, 12pm

In the Sunday Review, I wrote about the generational leadership change that big environmental groups are undergoing and ho...

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