19 Dec '11, 11am

McDonald’s rings in 2012 with farmwashing

Remember last year's Washington state-based "From Here" campaign , which added a "locavore " twist to McDonald's highly processed offerings? Well, the fast food giant will take farmwashing to a national scale starting next month with a truly groan-worthy advertising campaign. Here is one of the upcoming ads: This is all part of the company's desire to tell the "farm to fork" story behind their food. It certainly comes at an interesting time; just last month, McDonald's dumped egg supplier Sparboe Farms amid reports of animal cruelty and unsanitary conditions. But, back to the fries -- they are far from a "farm to fork" or "farm to finger" story. Once harvested, the potatoes go to one of McDonald's French fry suppliers (i.e.: McCain Foods, J.R. Simplot, Lamb Weston), where they are washed, peeled, cut, blanched, deep fried, and dipped in sugar . The ingredient list for McDo...

Full article: http://www.grist.org/food/2011-12-19-mcdonalds-rings-in-2...

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