19 Dec '11, 10am

Top 10 Cause Marketing and Corporate Responsibility Trends of 2011

There’s a reason the phrase “walk a mile in their shoes” is such a common idiom – it’s the best way to truly understand circumstances outside your own experiences. It’s also a powerful way for organizations to bring their audiences even closer to the causes that matter. Liz Claiborne is helping parents understand the true nature of a negative teen relationship through its “Love is Not Abuse” campaign, which lets parents sign up for an app that will send them a succession of controlling and harassing calls, texts and emails from a “boyfriend” or “girlfriend.” And Nature Valley * is helping everyone to experience our nation’s national parks by sending teams of videographers to capture the best of the parks, then sharing the footage online through the National Parks Project.

Full article: http://www.triplepundit.com/2011/12/top-10-marketing-corp...

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