19 Dec '11, 2am

Link Your Utility Bill On Facebook and Compete With Friends On Energy Efficient Behavior

Link Your Utility Bill On Facebook and Compete With Friends On Energy Efficient Behavior

The product is based on the belief that behavioral change is the key to bringing long-term responsible habits. It builds on the human nature to compete and outdo, to encourage energy savings. OPower will use Facebook as a platform to invite your friends to link their utility data. With 800 million active users on Facebook, the potential is enormous. The NRDC states that improvements to energy efficiency has the ability to generate $700 billion in cost savings in the U.S. alone, but consumer participation is key to making that change happen.

Full article: http://ecopreneurist.com/2011/12/18/link-your-utility-bil...

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