18 Dec '11, 12pm

A Cradle-to-Cradle Feedback Loop at Aveda

A Cradle-to-Cradle Feedback Loop at Aveda

Nature of Business radio, created and hosted by Chrissy Coughlin, is a weekly show on business and environment. Sometimes things are worth the wait. In this case, allowing Chuck Bennett's and my schedules to align was a lesson in patience for both of us but as expected, it was well worth it. Chuck is Aveda's Vice President for Earth and Community Care at Blaine, Minnesota-based Aveda . We chatted about everything from the origin of his job title, the company's commitment to Cradle to Cradle design , their work on alternative energy (something near and dear to Chuck's heart), customer engagement, packaging, as well as their synergistic relationship with parent company Estée Lauder, which bought Aveda in 1997. Aveda is a beauty products company founded by Horst Rechelbacher in 1978. They sell products ranging from skin care to hair care. From its inception, Horst had the vis...

Full article: http://www.greenbiz.com/blog/2011/12/18/cradle-cradle-fee...

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treehugger.com 22 Dec '11, 3pm

, was an earth-shaker. His accomplishments, such as the world’s largest living roof (on a Ford Motor plant, no less), are ...