17 Dec '11, 4am

Save Us From Ourselves: Is Resilience the Key to Making Sustainability Mainstream?

Save Us From Ourselves: Is Resilience the Key to Making Sustainability Mainstream?

As more folks experience economic hardships; as suburbanites become trapped by high oil prices ; and as extreme weather becomes commonplace, we become open to solutions that can help keep us safe, secure, and perhaps even happier than we were at the height of the fossil fuel bubble. From squarefoot gardening through investments in bike infrastructure to community-owned power generation , there is an increased openness to the same ideas that the green movement has been pushing for decades. But that doesn't mean there's an openness to the hippy aesthetic or culture. As the experience of Zip Car has shown , we can repackage old ideas about sharing and tailor them to meet a decidedly mainstream audience. And we can do so for almost any of the building blocks of resilience. But key to making them mainstream is to sell the benefit first. Ideology may come into play later, but fi...

Full article: http://www.treehugger.com/culture/save-us-ourselves-resil...

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