16 Dec '11, 1pm

Office Depot's Three-Pronged Strategy for Corporate Sustainability

Office Depot's Three-Pronged Strategy for Corporate Sustainability

Yalmaz Siddiqui is a dark-green environmentalist, who once started a business called, of all things, "eco-eco." But in his job as the senior director for environmental strategy at Office Depot , the $11.6-billion a year office-products giant based in Boca Raton, FL, he doesn't talk about saving the planet. Instead, he focuses on the business benefits of sustainability, particularly those that accrue to Office Depot's customers. "It really is rare for me to invoke climate change or landfills or toxicity in my internal arguments," Yalmaz says. "We're in Florida. We're not in San Francisco or the Pacific Northwest. Impassioned arguments about environmental issues don't resonate." Whatever his approach, it seems to be working: Office Depot has green cred. In Newsweek's ranking of U.S. companies , they were the top retailer and No. 8 overall, ahead of rival Staples (17), Best B...

Full article: http://www.greenbiz.com/blog/2011/12/16/office-depots-thr...

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