16 Dec '11, 10am

With Recent Advertising and Social Media Blunders, Lowe's Really Steps in It: Lowe's pulled its advertising, oth...

With Recent Advertising and Social Media Blunders, Lowe's Really Steps in It: Lowe's pulled its advertising, oth...

Stick to your plan. Caving in to a small insignificant crowd makes you look weak, and will just infuriate more people, i.e. customers, in the long run. If you are handling such a hot and divisive topic, don’t encourage people posting on your topic to stay “respectful” and then fail to monitor the conversation. Defend your stance. Staying silent allows random low-level politicians and pundits to do your talking for you. Siding with the majority, or what seems to be the majority opinion, may seem expedient, but doing what is right, even if it’s difficult, can win you brand loyalty. It takes a long time to cultivate a devoted brand following, but a bad move, which can occur quickly in this age of social media, can wreck it in an instant . Allowing readers to post mindless comments without any meaningful debate offers little benefit but will tally up site visits, which will sa...

Full article: http://www.triplepundit.com/2011/12/lowes-facebook-all-am...

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