15 Dec '11, 4pm

Facebook Ends Greenpeace Campaign with Major Green Commitments

Facebook Ends Greenpeace Campaign with Major Green Commitments

The longest-running feud in green IT has come to an end as the social network embraces renewable energy for its data centers, coming to terms with the environmental group's demands. There's a certain bittersweet feeling when a long, public feud comes to an end; Tom Cruise vs. Brooke Shields, Conan O'Brien vs. NBC, Eminem vs. everyone, and so on. But there's less of a downside to the news today that Facebook and Greenpeace have reached an agreement on green data centers, effectively ending the longest-running feud in green IT. The dispute has been ongoing for more than two years, since Greenpeace first targeted the uber-powerful IT giant for relying on coal-fired power for its new data centers. The campaign, which at times reached ridiculous heights , urged Facebook to adopt a five-step plan for green data centers , including use of and advocating for clean energy, more env...

Full article: http://www.greenbiz.com/blog/2011/12/15/facebook-ends-gre...

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cleantechnica.com 15 Dec '11, 6pm

Responding to this mass action, Facebook management has responded by agreeing to work with Greenpeace “to promote clean en...

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businessgreen.com 15 Dec '11, 2pm

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earth911.com 16 Dec '11, 4pm

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greenpeace.org.uk 15 Dec '11, 2pm

After nearly two years of mobilising, agitating and negotiating to green Facebook, the internet giant has today announced ...

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grist.org 15 Dec '11, 5pm

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justmeans.com 16 Dec '11, 6pm

Greenpeace 'Friends' Facebook As Social Network Pledges to Switch to Sustainable Energy After nearly two years of campaign...

Facebook and Greenpeace firm friends in promoting clean energy | Business | The Earth Times via @earthtimes

Facebook and Greenpeace firm friends in promoti...

earthtimes.org 16 Dec '11, 8pm

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