15 Dec '11, 12pm

Tough piece by Michele Simon on Let's Move and its increased focus on exercise.

At a recent summit on childhood obesity, the First Lady announced a shift in her well-known Let's Move campaign - away from food reform toward an increased focus on exercise. Instead of "forcing [children] to eat their vegetables," She told her audience, "It's getting them to go out there and have fun." Yes, you hear that right. The First Lady actually said that eating vegetables is a chore. And that playing is a preferable focus for her campaign because it's easier. In February 2010, when the First Lady announced a campaign to "end childhood obesity within a generation," I was immediately skeptical. I worried that "Let's Move" signaled an over-emphasis on physical activity, a much safer political issue than eating habits, and one that Big Food gladly embraces . But when I took a closer look, I was pleasantly surprised to see that three of the four issues areas initially i...

Full article: http://www.grist.org/food/2011-12-15-sorry-mrs-o-but-jump...

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