15 Dec '11, 10am

Will London 2012 sponsors BP, Dow, EDF and Rio Tinto tarnish the Olympic brand? #london2012

Will London 2012 sponsors BP, Dow, EDF and Rio Tinto tarnish the Olympic brand? #london2012

London Assembly member Darren Johnson says he's had long-running concerns about the choice of sponsors. ‘Obviously the top-level sponsors are decided by the IOC and not London - it's bigger than London. However I think there is a need for much stricter ethical criteria for sponsorship. There seem to be so many ways in which the Olympic brand and the integrity of London to be tarnished through the use of wholly inappropriate sponsors. The idea of McDonald's and Coca-Cola sponsoring a sporting event is questionable. There is a mismatch of ideals and what's been mentioned in promoting healthy food and lifestyles.'

Full article: http://www.theecologist.org/News/news_analysis/1165157/wi...

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