14 Dec '11, 6pm

Seriously, Yellow Pages, why won't you just die already?

Seriously, Yellow Pages, why won't you just die already?

Since opt out programs clearly don’t work (I dutifully tried this last year), yellow pages should be required to stop all deliveries. In return, a nice card should be mailed to everyone in a given area explaining that tomes of paper would not be sent any more, but that the website, YellowPages.com, would be available for most any need. In fact, YellowPages.com is actually pretty useful – if they could just figure out how to grow their audience (I hear Yelp.com is available for cheap). Consumers who still wanted a directory would simply return a postage-paid card to voluntarily opt in for future deliveries. They could even increase conversions by offering a free local coupon book or something like that. They could even ask basic demographic questions to know their audience much better than ever before! And the real winning element to my idea? Yellow pages would need to prin...

Full article: http://www.treehugger.com/culture/yellow-page-art-kristii...

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