14 Dec '11, 1pm

Sustainability, Employees and Social Media: 4 Keys to Success

Sustainability, Employees and Social Media: 4 Keys to Success

Unilever Australia/New Zealand recently launched a groundbreaking campaign by announcing, "Every employee is the head of sustainability." Emma Peacock, Unilever's Australasian manager of corporate affairs, explains that this campaign is the start of their local efforts to engage employees in the aggressive environmental and business goals set as part of their global Unilever Sustainable Living Plan . "It's the only way to achieve the growth that we have planned over the next 10 to 30 years," Peacock said. "Frankly, we can't do it unless everyone is involved," she said. To that end, each employee got five business cards and a job manual. Some employees were also featured in posters around the workplace. Unilever's multi-channel effort is truly impressive. But the company is not alone in thinking employee engagement is critical to the long-term success of sustainability init...

Full article: http://www.greenbiz.com/blog/2011/12/14/sustainability-em...

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