13 Dec '11, 5pm

New model would make supermarkets super-local w greenhouse farms on location:

BrightFarms, Inc., which has an innovative model to bring local foods to supermarkets, raised $4.3 million in a Series A equity financing round. It's a great idea and taps into increasing consumer demand for locally grown foods: they finance, build and operate hydroponic greenhouse farms at supermarkets, eliminating the time, distance and cost involved in transporting food from a supply chain. The BrightFarms model offers food that's more flavorful, safe and environmentally sustainable. Since there's no transport involved, it should result in lower prices for customers and higher margins for supermarkets. And as the model is scaled, it would reduce the cost of agriculture and water. There is no cost to the supermarket retailer, only an obligation to purchase the produce. NGEN Partners led the round, which also included investments from Emil Capital Partners and BrightFarms...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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