13 Dec '11, 3pm

A Look at the Evolution of the Sustainability Professional

A Look at the Evolution of the Sustainability Professional

It used to be whenever a group of sustainability professionals got together, we'd debate for a few minutes about whether our job was to work ourselves out of a job. Now, it's a question I get asked whenever I'm interviewed about my role. And I admit, my view has changed in the last 3+ years. For a short while, I thought that's exactly what I was supposed to do. After all, my mission is to embed principles of sustainability into our strategy, our operations, and our culture. That would imply that at some point I'll be "done." But I know better now. If "sustainability" is about deliberate decision-making to shape our future, then the only thing that would end the job would be to stop having a future. And let's not go there… I quickly came to believe that one of the futures that we should be shaping is the future of the job itself; that our jobs should be evolving from largel...

Full article: http://www.greenbiz.com/blog/2011/12/13/look-evolution-su...

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