13 Dec '11, 10am

Climate change for sale: How climate activists can wake up the American public

Climate change for sale: How climate activists can wake up the American public

Over the last few years, three Columbia University professors learned how important language is when it comes to combating climate change. They queried 275 randomly selected U.S. citizens for their opinions on raising money to fund alternative energy projects and the like by adding fees to earth-warming activities such as driving cars and flying in airplanes. They got very different responses depending on how they asked the question. During online surveys, researchers switched up their language, referring to the fees as "taxes" for some, and "carbon offsets" for others. Broken down along party lines, the results showed that Democrats were almost equally likely to support the fees regardless of labeling. But independents' support was roughly 60 percent stronger for an offset than for a tax. And Republicans were almost five times more likely to favor the fee if it was called...

Full article: http://www.grist.org/climate-change/2011-12-13-climate-ch...

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