12 Dec '11, 3pm

The Untapped Potential of Reframing Climate Change Around Water

The Untapped Potential of Reframing Climate Change Around Water

Einstein is credited with saying that “everything should be made as simple as possible, but no simpler.” Such words have renewed meaning when it comes to messaging about climate change as everything about it seems complex – its cause, its impact, and the challenges that humans face to address it. Just describing climate change poses a formidable challenge for communicators. Its causes are many and not necessarily intuitive to grasp. Likewise, its impact is difficult to comprehend, especially given how interconnected Earth’s natural systems are. Like any marketing communications challenge, consumers needs sound bites that relay information as simply as possible, but no simpler. The message needs to be relevant to their daily lives. The narrative needs to be easily digestible and sharable so that it quickly becomes part of the broader lexicon. It also needs to instill a sens...

Full article: http://www.greenbiz.com/blog/2011/12/04/untapped-potentia...

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