07 Dec '11, 9pm

Are Marketing Departments Blocking Environmental Progress?

Are Marketing Departments Blocking Environmental Progress?

From a slideshow of the coolest environmentally-themed advertising to my friend and colleague Jerry Stifelman's piece on why the planet wants you to market really well , we've seen plenty of examples of advertising, marketing, branding and communications that are helping push the case for environmental sanity and sustainable innovation. But, writes James Murray over at Business Green, marketing departments and agencies can also stand in the way of environmental progress : The chief executive increasingly 'gets it', as they understand the threat posed by climate risks and the opportunity presented by the growing low carbon economy. The finance and operations departments tend to 'get it', as green initiatives often deliver significant long-term efficiencies and financial savings. The sales and innovation hubs within a business 'get it', as they understand that green products...

Full article: http://www.treehugger.com/corporate-responsibility/are-ma...

Tweets

Is the marketing department blocking your green...

businessgreen.com 07 Dec '11, 3pm

Back in 2000, an album by electronica musician and producer Moby secured the dubious distinction of becoming the first to ...

Do you know #Singapore is #marketing itself???nice initiative..get details on

Do you know #Singapore is #marketing itself???n...

focussingapore.com 08 Dec '11, 7am

STB,Singapore Tourism Board, are developing campaigns in order to allure people from China to come to Singapore. STB has a...

Big Brands Take More Climate Action, But Policy Needed for Progress

Big Brands Take More Climate Action, But Policy...

greenbiz.com 07 Dec '11, 2pm

Led by Unilever, AstraZeneca and Nike, consumer brands are taking climate change more seriously than ever, says a new repo...

Not sure how to rock colour blocking? Check out this post by @karencheng - she nails it.

Not sure how to rock colour blocking? Check out...

karencheng.com.au 08 Dec '11, 4am

Some weekends ago, one of my besties held a birthday dinner and drinks in Northbridge. This is a photo of us – Lisa and I ...

Madara: the luxury skincare range with social and environmental ethics: Latvia isn't the most obvious place to l...

Madara: the luxury skincare range with social a...

theecologist.org 07 Dec '11, 10am

Latvia isn't the most obvious place to look for a pioneering skincare brand, but in the 5 years since it was created, Mada...

A Post-Pollution Path to Global Climate and Ene...

dotearth.blogs.nytimes.com 12 Dec '11, 10pm

The current pollution control treaty on heat trapping emissions is doomed because it fails to recognize that the underlyin...

Green Blog: On Our Radar: An Environmental Watc...

green.blogs.nytimes.com 12 Dec '11, 3pm

Vermont Law School posts its annual watch list of environmental issues , led by Republicans’ attacks on the Environmental ...

Dot Earth Blog: A Post-Pollution Path to Global...

dotearth.blogs.nytimes.com 12 Dec '11, 10pm

The current pollution control treaty on heat trapping emissions is doomed because it fails to recognize that the underlyin...

20 New Rules of Green Marketing

20 New Rules of Green Marketing

triplepundit.com 06 Dec '11, 1pm

Green is mainstream. Not too long ago, just a small group of deep green consumers existed. Today, 83% of consumers – repre...

India and US accused of blocking roadmap for Du...

businessgreen.com 05 Dec '11, 11am

Ministers will begin gathering in Durban today, and observers have again warned that long running talks to reach an intern...

On Our Radar: An Environmental Watch List: Repu...

green.blogs.nytimes.com 12 Dec '11, 3pm

Vermont Law School posts its annual watch list of environmental issues , led by Republicans’ attacks on the Environmental ...