07 Dec '11, 9pm

One Day, Video Games Will Beat Climate Change

One Day, Video Games Will Beat Climate Change

commorancy via Flickr /CC BY 2.0 Can good game design inspire real-world behavior change? Critics and developers are increasingly arguing they can. Last Friday, I dropped by the Soho House NYC to attend an intimate salon called 'Gaming for Good' put on by design blog heavyweights PSFK. The event was the result of a collaboration between PSFK and Al Gore's Climate Reality Project , the organization that ran the unorthodox '24 Hours of Reality' program a few months back. PSFK recently released a report, 'The Future of Gaming ', that analyzes emergent trends in the industry. In it, they conclude that there are many such trends that "brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome." That games can be used for good--beyond straightforward educational programs that have long been ...

Full article: http://www.treehugger.com/corporate-responsibility/one-da...

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