07 Dec '11, 6pm

Justin Maxson: An Appalachian trailblazer for sustainability via @grist

Justin Maxson: An Appalachian trailblazer for sustainability via @grist

Grist is proud to present the Change Gang -- profiles of people who are leading change on the ground toward a more sustainable society and a greener planet. Some we've written about before; some are new to our pages. Some you'll have heard of; most you probably won't. Know someone we should add to the Change Gang? Tell us why. Justin Maxson has learned at least one big thing in his 10 years as president of MACED, the Mountain Association for Community Economic Development: When he tries to convince rural eastern Kentucky residents about the benefits of energy efficiency or certified forest products or any other environmentally progressive idea, abstractions don't work. He is far more likely to make headway if his argument makes cold hard economic sense. MACED specializes in financing environmentally sustainable, community supported economic development strategies. But it c...

Full article: http://www.grist.org/energy-efficiency/2011-12-07-justin-...

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