07 Dec '11, 3pm

Is the marketing department blocking your green ambitions? - Business Green (blog)

Back in 2000, an album by electronica musician and producer Moby secured the dubious distinction of becoming the first to see every single track licensed for use in adverts, TV shows or movies. There was a flurry of commentary at the time around the phenomenon, with critics divided as to whether the unprecedented licensing of Play represented the future or the death of modern music. There were also numerous attempts to explain why the album had proved so popular with advertising and marketing execs, some of whom touched on its modern reworking of timeless samples, others arguing that it spoke to an era of chilled out consumerism, but most hinting at the fact that the album was simply a good soundtrack for communications gurus to put on when they were coming down after a night out partying. Either way, Moby inadvertently highlighted the way in which advertising and communic...

Full article: http://www.businessgreen.com/bg/james-blog/2130905/market...

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