07 Dec '11, 2pm

Can Flash Mobs Engage Consumers on Green?

Can Flash Mobs Engage Consumers on Green?

Recently, National Grid launched a surprise dance performance in a Saugus, MA mall as part of its 'Tap into Savings' campaign. In many ways, this performance resembled a flash mob, with dancers appearing seemingly from nowhere, to engage an unsuspecting crowd of shoppers, and then disperse. As a social phenomenon, the flash mob emerged in the early 00's, enabled by Internet and mobile connectivity. While some flash mobs organize spontaneously, most are actually well-choreographed events that often captivate unsuspecting audiences where they occur. One of the most viewed flash mobs was a choreographed rendition of "Do Re Mi" from The Sound of Music in Central Station Antwerp, Belgium. While flash mobs are no longer the rage, marketers have periodically embraced the medium, as they consider it a tested way to engage new audiences and promote viral marketing. Two corporate fl...

Full article: http://www.greenbiz.com/blog/2011/12/06/can-flash-mobs-en...

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20 New Rules of Green Marketing

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OK, people who followed my Blog, Twitter and Facebook will know that I hate dancing flash mob. I think its a good idea but...