06 Dec '11, 1pm

20 New Rules of Green Marketing

20 New Rules of Green Marketing

Green is mainstream. Not too long ago, just a small group of deep green consumers existed. Today, 83% of consumers – representing every generation, from Baby Boomers to Millennials and Gen Ys – are some shade of green. Moreover, there are now finely defined segments of green consumers. Green is cool. Once a faddish preoccupation of the fringe, green is not only mainstream, it’s chic. In fact, green consumers are early adopters and leaders who influence purchasing behavior. Celebrities and other cool types generally are espousing green causes. People show off (and self-actualize) by tooling around in a Toyota Prius (or soon, we predict, in a Nissan LEAF electric), and carry cloth shopping bags to look the part. Greener products work equally or better – and are often worth a premium price. Thanks to advances in technology, we’ve come a long way since the days when greener pr...

Full article: http://www.triplepundit.com/2011/12/20-new-rules-green-ma...

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