05 Dec '11, 1pm

Maybe people should spend 2 seconds to read the name of product before they buy it?

Packaging issues can be fixed. What is harder to fix is if this well intentioned campaign is not a success. It would be great to see it rolled out to other markets, and that it might create the opportunity for further engagement with consumers and shoppers around the Environment and Sustainability for all brands so that there is greater momentum and opportunity for leadership, and demand by consumers for it. The red cans look great. Jake Backus | December 5th, 2011 And what’s even harder to fix than packaging or marketing campaigns is the damage done by melting Arctic ice and climate change! If Americans are unable to discern the difference between bands of Coke and too bothered by noisy chip bags, I can’t help but wonder how the heck we are going to tackle the large, looming, and deeply complex eco-challenges facing us now…does not bode well. Betsy Rosenberg | December 5t...

Full article: http://www.environmentalleader.com/2011/12/05/coke-pulls-...

Tweets

How White Polar Bear Cans Upset Coca Cola's Cause Marketing Campaign:

How White Polar Bear Cans Upset Coca Cola's Cau...

triplepundit.com 05 Dec '11, 10am

Tweet Oh, if only polar bears weren’t white. I guess that was one of the thoughts that went through the minds of Coca Cola...

In New Jersey, Loaded for Bear

green.blogs.nytimes.com 05 Dec '11, 9pm

Associated Press A 651-pound black bear was weighed in by officials In Fredon, N.J., during last year’s hunt. New Jersey’s...

Green Blog: In New Jersey, Loaded for Bear

green.blogs.nytimes.com 05 Dec '11, 9pm

Associated Press A 651-pound black bear was weighed in by officials In Fredon, N.J., during last year’s hunt. New Jersey’s...

The most heartbreaking polar bear picture, ever via @grist

The most heartbreaking polar bear picture, ever...

grist.org 01 Dec '11, 7pm

I don't know if this guy is actually trying to push this icebreaker ship away from his home. Maybe he just thinks there's ...

Green Blog: More on Coke's Role in a Shelved Bo...

green.blogs.nytimes.com 01 Dec '11, 10pm

Jon Jarvis, the director of the National Park Service, has said that its decision to scuttle a planned ban on small plasti...

More on Coke's Role in a Shelved Bottle Ban: Ne...

green.blogs.nytimes.com 01 Dec '11, 10pm

Jon Jarvis, the director of the National Park Service, has said that its decision to scuttle a planned ban on small plasti...