05 Dec '11, 1pm

Why Getting Out of Your Comfort Zone is the Way to Make Change Happen

Why Getting Out of Your Comfort Zone is the Way to Make Change Happen

I recently had the pleasure of participating in the annual workshops of SustainAbility's Engaging Stakeholders network. The theme for the workshops was "value." That is, how companies can derive greater business value from their sustainability communications and engagement, and how they can deliver greater value to stakeholders and society via their efforts. Across sessions on topics including social impact measurement, ratings, social media and member company "dilemmas," one dominant thread emerged: To create real business value from sustainability, and to have any chance at addressing the daunting challenges which face us, we (i.e. sustainability professionals) must go beyond our comfort zones and do more to engage mainstream audiences and actors in our efforts. We Have the Foundation... Sustainability practitioners have done remarkably well in a short time to build stro...

Full article: http://www.greenbiz.com/blog/2011/12/05/why-getting-out-y...

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greenbiz.com 04 Dec '11, 2pm

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sg.news.yahoo.com 06 Dec '11, 12am

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Different Time Zone via @Bolehland_net

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bolehland.net 11 Dec '11, 4pm

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promotionworld.com 05 Dec '11, 7am

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The Automatic Earth: December 5 2011: Look Back, Look Forward and Look Down. Way Down. via @Automatic Earth

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energybulletin.net 04 Dec '11, 6pm

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grist.org 02 Dec '11, 9pm

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