05 Dec '11, 10am

Nike’s Better World Campaign Requires Better Marketing @nikebetterworld @triplepundit

Nike’s Better World Campaign Requires Better Marketing @nikebetterworld @triplepundit

Nike is also making strides in environmental performance. My classmate and sustainable business consultant, Isabel Loinaz, wrote a superb piece in November 2011 highlighting Nike’s commitment to sustainability. Through Nike’s cradle-to-cradle framework, Nike Considered Design , and the Nike Better World campaign, it’s clear that Nike gets it. Heck, Nike even recycles shoes to make running tracks and basketball courts. However, in my opinion, Nike hasn’t done a good job of marketing its sustainability efforts to a mass audience. If you want to learn about Nike’s environmental policies you have to dig around on its website.

Full article: http://www.triplepundit.com/2011/12/dear-nike-better-worl...

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