05 Dec '11, 8am

A green tech firm that helps you cut bills

When he knocked on doors to introduce his year-old business, Chloros Solutions director Peter Goh learnt that the opening line ‘Hi, I’m from a green technology firm . . .’ was simply not the way to gain an audience with the average Singaporean homeowner. ‘But once you say ‘Hi auntie, we can help you shave 20-40 per cent of your electricity bills every month!’ suddenly, they’re a lot more interested. So that’s the value proposition we offer,’ Mr Goh says. The start-up markets itself as a one-stop hub for households and businesses looking for green solutions or better energy management. But its aim, for now, is to build Chloros into a household name among home-owners looking to save energy and costs. Though it’s an easy assumption to make about founders of green businesses, 26-year-old Mr Goh says that he was not an environmentalist to begin with, but an aspiring businessman...

Full article: http://www.eco-business.com/news/a-green-tech-firm-that-h...

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