05 Dec '11, 6am
Our Detox Decade
The scale of our resource addiction was brought home to me when I was in a Bavarian monastery recently, taking part in a stakeholder process organized by the German sportswear company PUMA. They took a lead recently in publishing their 2010 environmental profit & loss statement . This calculated that the cost their operations had imposed on the natural environment last year through their greenhouse gas emissions and water consumption was €94.4 million. Such experiments in accounting and reporting are a tiny step towards the giant leap that mankind must now take towards sustainability. But small steps can be significant in several dimensions: think of the 12-step programs that organizations like Alcoholics Anonymous take alcoholics through on their way to recovery. As we begin to wean ourselves off our environment-intensive dependencies, we expect to see what we have called...