02 Dec '11, 6pm

Fair Trade USA creates new standards that will make buying ethically produced coffee more difficult.

Fair Trade USA creates new standards that will make buying ethically produced coffee more difficult.

Maya Vinic Co-op in Chiapas, Mexico. Photo: Courtesy of Peace Coffee Compared to so many other purchasing decisions -- like which humane meat label to trust , for instance -- the "Certified Fair Trade" logo has made buying ethically produced coffee a relatively simple choice. Most of us either buy fair trade or we don't. But that's all about to change. As The New York Times reported earlier this month, Fair Trade USA (FTUSA) is breaking away from Fair Trade International, its global parent, and creating new, less stringent standards. For American coffee drinkers, this will soon mean two fair trade labels -- one that will stick with the movement's original intention to work only with small coffee-growing cooperatives, and FTUSA's new label, which will most likely include coffee grown on larger, plantation-sized farms, and products with as little as 10 percent fair trade ing...

Full article: http://www.grist.org/food/2011-12-02-fair-trade-lite-fair...

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