02 Dec '11, 5pm

Seeking Real Sustainability at Istanbul Film Festival

Seeking Real Sustainability at Istanbul Film Festival

Sustainable Living Collective /Promo image Hearing an oil company that had adopted a few environmentally friendly measures described as "sustainable" was the last straw for Turkish activists Tuna Özçuhadar and Pınar Öncel. "Everyone is talking about sustainability however they like now -- many businesses are manipulating the terminology. At a conference we attended in April, an oil company was held up as an example of sustainable business. This is not what sustainability is," Özçuhadar told TreeHugger at the opening of the Sustainable Living Film Festival in Istanbul on Friday. Creating A Shared Vision Of Sustainability The realization that creating a shared vision of sustainability is necessary for change drove Özçuhadar, Öncel, and the other members of the Sustainable Living Collective to rejuvenate the film festival , which they had held for the first time in 2008 . The...

Full article: http://www.treehugger.com/culture/seeking-real-sustainabi...

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