02 Dec '11, 12pm

Patagonia: Don't Buy Our Jackets

Not content with encouraging potential buyers to check out eBay for pre-loved products or resoling their shoes before purchasing new ones, outdoor clothier Patagonia recently took the audacious step of telling their customers simply to not to buy their jackets. During the recent Black Friday, (America’s mad buying frenzy that somehow denotes an “official” start to Christmas shopping), Patagonia placed an advert in the New York Times, requesting of readers; “Don’t Buy This Jacket.” As we noted about their eBay initiative such an exhortation is highly unlikely to decrease sales of their outdoor and lifestyle clothing and footwear. Such a blatant anti-consumption message is more likely to strengthen the bonds with existing customers and make for curious new ones. Whether or not it actually slows sales of fleece jackets in this “shopping season” is probably of secondary concer...

Full article: http://www.treehugger.com/corporate-responsibility/patago...

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