02 Dec '11, 8am

Social Innovation: Yingli Energy, Chinese Solar Panel Company Flies the Flag

Social Innovation: Yingli Energy, Chinese Solar Panel Company Flies the Flag

Social Innovation: Yingli Energy, Chinese Solar Panel Company Flies the Flag for the 2014 World Cup Football becomes green through its social innovation association with one of its sponsors - Yingli Energy , a Chinese solar panel company that will be part of one of the biggest sporting events in the world. Yingli Energy has once again decided to become the World Cup's first renewable energy partner and help sponsor the 2014 World Cup in Brazil. It will stand alongside big, famous brands such as Coke, McDonald's, Castrol and Budweiser. It is also the Cup's only Chinese sponsor. Darren Thompson, Managing Director of Yingli Energy, says, "Football is one of the most popular global sports. It cuts across all corners of the world, and all socio-economic groups." Apart from its World Cup connection, the company is also renewable energy partner of the national football federation...

Full article: http://www.justmeans.com/Social-Innovation-Yingli-Energy-...

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