01 Dec '11, 10pm

Keeping it Real: 7 Ways to Build a Lasting & Sustainable Business Brand

Keeping it Real: 7 Ways to Build a Lasting & Sustainable Business Brand

When faced with organizational resistance, some people are tempted to build external demand, hoping this will provide the burning platform for the changes that they seek to implement. Doing so is also a great way to damage reputation. Instead, focus on the goals and use positive messages around the future to build buy-in to the positive future state. Focus on what you’re building rather than what you’re removing or changing. This is far more effective than attempting to pressure or shame people into new behaviors. Listen to your internal stakeholders – resistance to the program will not be overcome by condescension or attempting demean those who don’t participate.

Full article: http://ecopreneurist.com/2011/12/01/7-ways-to-build-a-las...

Tweets

3D Printing Gets Real, and Real Silly: Build Your Own Robot

3D Printing Gets Real, and Real Silly: Build Yo...

treehugger.com 01 Dec '11, 3pm

The printer projects the digital model of the 3D object into a compact base of gypsum powder (similar to plaster of Paris)...

Green Building Q&A: How to build a solar business

greenbuildingadvisor.com 05 Dec '11, 6pm

I am starting a new business and would like to make the edifice all solar. So my questions are 1. how much will it cost if...

Small Business Sunday: Three Ways You Can Use F...

morganlinton.com 05 Dec '11, 7am

Hello and welcome to the late-night edition of Small Business Sunday! I thought now would be as good a time as any to writ...

10 Ways That Google+ Can Compete With Facebook

10 Ways That Google+ Can Compete With Facebook

youngupstarts.com 02 Dec '11, 1am

Google’s answer to the social networking media world has finally hit the web. Google+ was launched with a select number of...

Luxury Real Estate Marketing: Brand In Alignment with Beauty: Here is a quick personal branding quiz: What is m...

Luxury Real Estate Marketing: Brand In Alignmen...

dupontregistry.com 29 Nov '11, 2pm

Here is a quick personal branding quiz: What is most important when crafting your persional brand? Self expression Designi...

Coloring inside the lanes: Art that creates community

Coloring inside the lanes: Art that creates com...

grist.org 02 Dec '11, 10am

, who lives near the Sunnyside Piazza and has researched intersection repairs. "It's about neighbors creating something bi...

7 Deadly Online Distractions

atniz.com 28 Nov '11, 12pm

There are seven deadly online distractions that can kill any today’s business. Internet is a must to run any business thes...

3 Tactics That Can Help Generate More Leads For Your Business

3 Tactics That Can Help Generate More Leads For...

searchenginejournal.com 30 Nov '11, 2pm

This is the expanded version of my talk at Startup Marketing School in NYC. You can learn more about the series here . In ...