01 Dec '11, 9pm

[email protected] fights ‘Wrap Rage’ with Frustration-Free packaging - all recyclable with minimal waste

This Christmas, as you unwrap presents under the tree, Amazon hopes you don’t experience “wrap rage” – the frustration of trying to open nearly impenetrable packaging to get to the product inside. The nation’s largest online retail store launched its Frustration-Free Packaging initiative in 2008, which not only aims to make it easier for customers to open packaging, but also seeks to reduce packaging waste and cut down on shipping costs. Starting with just 19 Frustration-Free Packaging certified products from such companies as Mattel and Microsoft, Amazon’s packaging program grew to 80,000 products this year, with more than 12 million of these items expected to ship, BusinessWeek reported. The retailer plans to triple the number of Frustration-Free products shipped next year, by contacting companies that receive negative customer feedback about their packaging and offering...

Full article: http://earth911.com/news/2011/12/01/amazon-store-frustrat...

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