01 Dec '11, 5pm

Organic Beef Company Lets Customers Choose Method of Slaughter Online

Organic Beef Company Lets Customers Choose Method of Slaughter Online

Though the happiest cow is most probably one that stays alive, an organic beef provider based in northeastern Germany is letting its customers choose the method of slaughter for their beef, in addition to the breed and specific farm from which they come from, saying that it results in better-tasting beef. Since 2010, Mycow.de -- a family-run company which delivers organic beef from a network of farms to subscribers -- has been offering customers the option of having the cow killed in the field, explaining that the method of pasture slaughter results in tastier meat. They explain that unlike cows killed in a conventional abattoir, cows killed in the outdoors experience no surge of flesh-toughening adrenaline prior to death: The slaughter on pasture requires no capture, separation or fixing of the cattle. They stay until the end in a familiar environment. Through the pasture...

Full article: http://www.treehugger.com/green-food/german-organic-beef-...

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