30 Nov '11, 2pm

After 20 Years, Consumers are Finally Getting Greener

After 20 Years, Consumers are Finally Getting Greener

After 20 Years, Consumers are Finally Getting Greener By Kelly M. Semrau Published November 30, 2011 Email | Print | Single Page View Tags: Business Operations , Consumer Trends , More... Business Operations , Consumer Trends , Green Marketing , Innovation , Marketing Americans have come a long way in their commitment to preserve and protect the environment since a groundbreaking survey from 1990 took the pulse of their green attitudes and behavior. Conventional wisdom holds that increased knowledge about the environment leads to more action and empowerment on the part of Americans. And certainly, their knowledge has risen. Today, 73 percent say they know a lot or a fair amount about environmental issues and problems, up from 50 percent earlier. So, what does action look like [PDF]? This basic question led to the pioneer study, The Environment: Public Attitudes and Individ...

Full article: http://www.greenbiz.com/blog/2011/11/30/after-20-years-co...

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