31 Oct '11, 2am

Building A Strong Brand Out Of Old Clothes

Every once in a while, a completely counterintuitive idea comes along, shakes up our assumptions and becomes the new normal. I believe Patagonia Clothing’s Common Threads Initiative is exactly that. If you follow green business news , you’ll recall Common Threads recently making headlines. In the words of founder Yvon Chouinard, "This program first asks customers to not buy something if they don't need it. If they do need it, we ask that they buy what will last a long time – and to repair what breaks, reuse or resell whatever they don't wear any more. And, finally, recycle whatever's truly worn out." The twist? Patagonia is playing an active part in keeping used clothing in circulation. Send them your worn togs, and they’ll refurbish and help resell them. Or, if the clothing is beyond repair, they’ll recycle as much of it as humanly possible. As a business idea, it may see...

Full article: http://www.csrwire.com/blog/posts/189-building-a-strong-b...

Tweets

BLACK IS SEXYYYYYYY. CHECK OUT THESE CLOTHES!!!

pxdkitty.blogspot.com 05 Nov '11, 12pm

Spent too much time fretting about prom dresses recently? Forgot about your daily dose of shopping? :O Visit Black Lady St...

BRAND NEW ITEMS FOR SALE!!! $2 OFF FOR IMMEDIATE PAYMENT!!!

BRAND NEW ITEMS FOR SALE!!! $2 OFF FOR IMMEDIAT...

sgflea.livejournal.com 30 Oct '11, 2pm

SGFLEAMARKET - BRAND NEW ITEMS FOR SALE!!! $2 OFF FOR IMMEDIATE PAYMENT!!! Recent Entries Members Archive User Info Links ...

[Daily Blog Reads] Old buildings quiz (16)

Hi, my name is Lam Chun See. I was born in 1952. This site is for Singaporeans and friends of Singapore of my generation t...

Updated | Before i found my old blog :O

missycheerio.com 01 Nov '11, 4pm

Greetings. Just taking a short break from studying, realized that Youtube has a cool new feature that enables you to edit ...

SELLING!!! Brand New Ladies Wear from Japan,Tai...

sgflea.livejournal.com 02 Nov '11, 10am

SELLING!!! Brand New Ladies Wear from Japan,Taiwan,Korea more more more @luv-palace.livejournal.com/10224.html Fb link : h...

Potential Usage & Brand Signals for Panda

Potential Usage & Brand Signals for Panda

seobook.com 31 Oct '11, 1am

If clicking those brand & store links feeds into the Vince relevancy signal, then any brand featured there has a huge wind...

@earthhour

earthhour.org 02 Nov '11, 12am

POPULAR IPHONEOGRAPHER COLE RISE SHARES SOME THOUGHTS AND SHOTS WITH EARTH HOUR Meet Cole Rise, co-founder of Particle, la...

Do Clothes Really Make the Man?: Like the golf ...

cybergolf.com 06 Nov '11, 10pm

Whereas golfers in the first half of the 20th century's wore long-sleeved shirts, many with neckties, a little alligator s...

Exposing the CSR Pretenders

csrwire.com 28 Oct '11, 4am

As part of the Quest for CSR 2.0 series Industrialism created a limitless appetite for resource exploitation, and modem sc...

With the help of old images from the National Archives of Singapore, James paints us a picture of what North...

With the help of old images from the National A...

yesterday.sg 02 Nov '11, 1am

What would be the biggest changes you would find on this road if you were to step back in time? What would still remain? J...

Green Blog: From a Farm Stand, New and Old Insi...

green.blogs.nytimes.com 25 Oct '11, 12pm

Crystal Hartford A fifth-generation Maine farmer, with a twist: Jason Hartford and his organic produce. Living in a cabin ...

Vote for us as apparel brand of the year in the...

todaysgolfer.co.uk 03 Nov '11, 10pm

Best Value Driver of the Year (Less than £150) Best Mid-Priced Driver of the Year ( £150 - £275) Best Premium Driver of th...

Marc Stoiber on Making Your Brand 'Future-Proof'

Marc Stoiber on Making Your Brand 'Future-Proof'

greenbiz.com 06 Nov '11, 11am

Nature of Business radio, created and hosted by Chrissy Coughlin, is a weekly show on business and environment. My convers...

6 Tips for Using Promoted Tweets to Boost Your ...

searchenginewatch.com 31 Oct '11, 12pm

Twitter now has 100 million active users generating some 200 million tweets and 1.6 billion search queries every day. Desp...