30 Oct '11, 1pm

Gen Art: Will Sustainability be the Future of Fashion?

It is easy to fall victim to the trappings of the fashion world. Few other arenas in society are coated with the sexuality and excitement. Gen Art captured those qualities in spades. The only weak spot is sustainability. Having talked with thousands of young people around the country during my book tour, one thing has become obvious - they want everything to have a sustainability factor that is both quantifiable and comparable. As companies (and sponsors) incorporate more sustainability into their messaging and products to cater to the growing influence of millennials, being stylish, forward thinking and green are a MUST HAVE. Any organization ignoring that will feel the pinch of dying support of the next generation, or in the case of clothing, might get stuffed into the bargain bin.

Full article: http://www.treehugger.com/files/2011/10/gen-art-in-los-an...

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