29 Oct '11, 6pm

How to Attract Mainstream Investors to Green Companies

How to Attract Mainstream Investors to Green Companies

Readers of these pages hardly need to be told that leading businesses are shifting their perceptions of sustainability from compliance and cost-reduction to innovation, opportunity and growth. But while we see some compelling examples of pioneering companies creating new value through sustainability, whether through operational improvements or market-facing innovations, it is not yet a well-trodden path. And one of the reasons, as we've uncovered through our research with the C-suite and institutional investment decision-makers, is an almost complete disconnect between those two groups. Collectively the mainstream investor community (MIC), made up of institutional investors, Chief Investment Officers, asset managers, wealth management professionals, and capital markets, have resoundingly stated "Don't talk to us about sustainability. We care about high performance, return ...

Full article: http://www.greenbiz.com/blog/2011/10/29/how-attract-mains...

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