28 Oct '11, 4pm

Victoria's Secret Pushes Up Green Paper Content in Catalogs

Victoria's Secret Pushes Up Green Paper Content in Catalogs

The Victoria's Secret catalogs are known for stirring up many thoughts, but forest preservation usually isn't the first one that comes to mind. Which is why, according to advocacy group ForestEthics , the firm and its parent company Limited Brands should get a shout-out for pressing ahead with a program to increase the use of green-certified paper products for the catalogs -- even when the paper content issue has long faded from news headlines. The company's use of paper certified by the Forest Stewardship Council has grown to almost 88 percent compared to 2007 when the figure was about 23 percent, according to a review by PowerwaterhouseCoopers. ForestEthics credited the bump-up in green-certified paper content as the result of a 5-year-old pact between the organization and Limited Brands , which was negotiated after a raucous protest in 2004 . At the time, demonstrators ...

Full article: http://www.greenbiz.com/blog/2011/10/28/victorias-secret-...

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