27 Oct '11, 7pm

Paper Coupons Destroy 13 Million Trees Every Year & 99% Never Even Get Used

Paper Coupons Destroy 13 Million Trees Every Year & 99% Never Even Get Used

crustmania via Flickr /CC BY 2.0 In order to promote its online paperless coupon business, SavingStar has rolled out a new ad campaign designed to appeal to the environmental sympathies of department store bargain hunters: In an infographic and accompanying news release, it claims that 13.6 million trees are destroyed every year to produce paper coupons. And worse yet, 99% of those coupons never even get used, and are instead thrown out with the Sunday paper. Here's the infographic: Infographic by SavingStar grocery coupons Coupons double for advertising merely by existing in that fold between the Lifestyle section and Sunday Business, so I doubt that companies mind being dumped out. But it's certainly another example of the mindless wastefulness that our consumer society promotes. 13 million trees makes for a lot of forest being felled in the name of the fleeting promise ...

Full article: http://www.treehugger.com/files/2011/10/paper-coupons-des...

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