25 Oct '11, 8pm

For Energy Savings, Get to Know Your Utility Customer: It’s all about energy consumers — that is, you and me

For Energy Savings, Get to Know Your Utility Customer: It’s all about energy consumers — that is, you and me

It’s all about energy consumers — that is, you and me — at Monday’s Smart Energy International conference in San Francisco. First we had an industry-backed look at how utilities view the challenges of connecting customers to the smart grid. Now comes J.D. Power and Associates, which has polled 38,000 U.S. utility customers to try and figure out how they might want their smart grid served. J.D. Power has split those customers into six different categories with names like innovators, automators and the dreaded “indifferent” segment. Each has different motivating principles, whether tracking their energy, focusing on the bills, or having their rewards put in the form of points redeemable for cash or merchandise. Importantly, the survey went beyond asking people how they perceive green energy, and asked them what actual behaviors they would be willing to change or adopt to sav...

Full article: http://www.greentechmedia.com/articles/read/for-energy-sa...

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