30 Sep '13, 9pm

Crowd-funded billboard brings elephant poaching crisis to NYC's Time Square

Crowd-funded billboard brings elephant poaching crisis to NYC's Time Square

We live in a generation where mainstream visual marketing is the language of the masses, and well placed ad campaigns help contour cultural consciousness. This is why, as a creative conservationist, I felt compelled to get involved with the Elephant in Times Square campaign by March For Elephants. When they contacted me with the idea of conceptualizing and designing a billboard in Times Square, it seemed like an obvious next step for the global Elephant conservation effort. Times Square receives 350,000 people daily; to use this stage to raise awareness is inspired. From SF to NYC, coast to coast, this internationally crowd funded initiative is clear evidence that we are all in this together, to help save this keystone species for future generations.

Full article: http://www.treehugger.com/endangered-species/anti-poachin...

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